A town wants to make the most of its old centre with a walking route through its points of interest: squares, monuments, lesser-known corners. There is no physical place to rent devices, and tourists walk around on their own with no guide.
For the council of a small medieval town the problem is not what to tell — the content is there — but how to get it to someone who is out walking, in a place with no ticket office and no opening hours.
A rental desk means a person behind it, a six o'clock closing time and devices that sit idle all winter. And on Sunday afternoon, when the town is full, the office is closed.
No desk to hand out and take back devices
Places visited entirely on your own
The local tourist board picked twelve stops among squares, churches and hidden courtyards, and for each one wrote a heartfelt story, then translated into the languages of the most frequent visitors. The QR codes were printed on weatherproof plates and fixed beside the points of interest.
A route live day and night, with no dedicated staff
No device to rent, take back or repair
A new stop is added by printing a simple QR code!
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