A route for one evening only

Content ready for a single event, without raising costs.

One night a year the museum stays open late and fills with people who usually never come in. Themed routes, temporary installations, many visitors and few hours to tell the story.

Preview

Special event

For one evening it is worth preparing a different, more evocative story, one that links works normally kept in distant rooms. But no guide can accompany hundreds of people packed into a few hours.
Setting up a traditional audio guide for a single night makes no sense: the cost would have to pay for itself in one evening. So the special route stays silent, left to word of mouth among visitors.

The EarStory answer

The challenge

A single night of admissions to pay for all the work

Themed routes unlike the usual ones

A flow packed into a few hours

The EarStory solution

Two weeks ahead the museum built a route linking eight works from different rooms, with narration written for the occasion. The QR codes were put up for that evening only, in place of the permanent ones: the content stays ready for the next edition.

The result

An experience unlike the usual one, with no change to the budget

Everyone listens at the same time, with no groups and no departure slots

Next year starts from here: the content stays!

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