The person who knows the museum's stories is always there, behind the desk: they know where that meteorite comes from and how far it travelled before ending up in the case. But they cannot tell it to every visitor, and without the story a case stays just a case.
For a museum this size a traditional audio guide costs more than it can return: devices to buy, studio recordings, and visitor numbers that do not justify the spend.
One person only for reception, tickets and rooms
A limited yearly budget
Visitors who miss the value of the objects
The director wrote the stories of the most telling objects — an anecdote, the context — and generated the audio, listening back while walking through the rooms and fixing whatever did not sound right. The QR codes were printed on the office printer, laminated and placed beside the cases.
Longer visits: from four minutes to half an hour
Enthusiastic notes in the visitors' book, and word of mouth bringing new people
Stories nobody would have told again, now open to everyone
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